I’ve been using the waterfall method for a while, and I’m starting to feel like it’s holding me back. My ad revenue isn’t terrible, but I keep hearing that header bidding is the way to go if you want to maximize earnings. At the same time, I’m worried about the complexity—setting it up sounds like a nightmare, and I don’t want my site to slow down. Is the switch really worth it, or is it just hype?
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Is header bidding really better than waterfall for ad revenue?
Is header bidding really better than waterfall for ad revenue?
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Honestly, it depends on what you’re looking for. Waterfall is easier, but it’s outdated. If your traffic is low, it might not make a huge difference, but for bigger publishers, header bidding is a no-brainer. It gives you access to more demand sources and ensures you’re getting the best price for your ad space. I switched last year, and I’d never go back—the revenue boost alone makes the extra effort totally worth it.
Been there! I was hesitant about switching too, but once I moved to header bidding, I saw a big difference. More competition means higher bids, and my revenue jumped significantly. Yeah, the setup can be tricky, but trust me, it’s worth the effort. Plus, if you use server-side header bidding, you won’t have to worry much about latency. If you’re serious about improving your ad earnings, check out header bidding vs waterfall https://smartyads.com/blog/header-bidding-vs-waterfall